Editorial Guidelines
At Builders Levin, we take pride in producing high-quality, trustworthy, and locally relevant content that reflects our commitment to craftsmanship, community, and client success. Whether our readers are planning a kitchen renovation, learning about deck construction, or simply exploring building ideas, every piece of content we publish reflects the values and standards that define.
1. Accuracy and Trust
Accuracy is foundational to the work we do at Builders Levin—on-site and online. Every article, blog post, or guide is carefully researched and written with attention to New Zealand building standards, regional compliance regulations, and industry best practices.
- Fact-Checked Content: We ensure that information related to materials, council permits, building techniques, and safety standards is correct, up-to-date, and relevant to the Levin area.
- Credible References: When referring to data or third-party recommendations, we link to reputable sources such as MBIE guidelines, licensed building practitioner standards, or certified suppliers.
- Disclosure of Relationships: Any sponsored content, product partnerships, or affiliate mentions are clearly identified to preserve the trust of our readers.
2. Tone and Audience Relevance
At Builders Levin, our tone is both professional and approachable. We understand that our audience includes experienced tradespeople, first-time homeowners, and DIY enthusiasts. Our goal is to engage, educate, and inspire everyone we reach.
- Friendly but Authoritative: We offer expert advice in a tone that’s accessible, clear, and helpful—never overwhelming or overly technical.
- Simple Language: Complex building concepts are explained in plain English. Jargon is defined or avoided unless absolutely necessary.
- Practical Insights: Readers can expect usable takeaways such as renovation timelines, decking guides, or budgeting tips tailored to the Levin region.
3. Structure and SEO Best Practices
Well-structured content supports readability and discoverability. That’s why all articles from Builders Levin follow a clear and effective content hierarchy.
- Heading Strategy: We use H1, H2, and H3 formatting to organize topics and ensure scannability.
- Keyword Use: Keywords like deck builders Levin, bathroom renovations Levin, and home extensions Levin are integrated naturally, never forced.
- Formatting for Flow: Short paragraphs, bulleted lists, bold highlights, and callouts make content easier to absorb.
4. Originality and Ethical Standards
Originality and authenticity are non-negotiable at Builders Levin. We never recycle generic content or copy from other sources.
- Locally Inspired: Most content is drawn from real-life projects, regional trends, and customer inquiries unique to the Levin community.
- No Plagiarism: All copy is created from scratch. When third-party content is used, it’s properly cited and linked.
- Honest Perspective: We share what we know from experience—no exaggeration or salesy fluff.
5. Visual and Multimedia Standards
Visual content on the Builders Levin site is not just decorative—it’s purposeful.
- Supportive Imagery: We use original photos from recent builds, concept renderings, and diagrams to support key topics.
- Licensing Compliance: All images are either owned by Builders Levin, licensed properly, or attributed according to fair use guidelines.
- Optimized Media: Images are resized and compressed for quick loading and responsiveness across devices.
6. Content Categories We Focus On
The editorial strategy at Builders Levin includes a variety of content types aimed at educating and connecting with our audience:
- Project Spotlights: Real stories from decks, fences, renovations, and new builds in Levin and surrounding suburbs.
- How-To Guides: Step-by-step content covering home improvement, project planning, and material care.
- Design Inspiration: Ideas for exterior upgrades, kitchen layouts, bathroom finishes, and seasonal style changes.
- Industry Updates: Information on changes to local building regulations, safety codes, or market trends.
7. Editorial Workflow and Review
Every piece published by Builders Levin undergoes a multi-step editorial process to ensure clarity, accuracy, and alignment with our brand.
- Initial Draft Review: Editors assess tone, flow, and relevance.
- Content Refinement: Articles are checked for SEO performance, formatting, and structure.
- Final Approval: Only high-quality content that meets all editorial standards is published on our blog, emails, or social pages.
8. Inclusive and Respectful Language
At Builders Levin, inclusivity is key. Our content welcomes everyone, regardless of gender, background, or level of building experience.
- Respectful Tone: No stereotypes or assumptions. Our writing is welcoming, thoughtful, and empowering.
- Honest Expectations: We represent project timelines, costs, and outcomes truthfully.
- Community-Focused: Every article aims to serve the people and homes of Levin in a meaningful way.
9. Content Maintenance and Updates
Content isn’t static. Builders Levin commits to keeping all materials fresh, accurate, and useful.
- Scheduled Reviews: Each article is revisited periodically to update figures, trends, or legal info.
- Correction Policy: If an error is identified, we investigate and correct it transparently.
10. Interested in Contributing?
Are you a builder, designer, or home renovation expert based in Levin? Builders Levin welcomes guest contributors who align with our standards and values.
📩 Send your pitch to info@builderslevin.nz.
Tell us your idea, expertise, and how you’d add value to the Builders Levin community.
Together, we can build content that’s not only informative but transformative—delivering value to every homeowner, builder, and dreamer across Levin.
